Forty-three renowned enterprises from North China’s Shanxi province are showcasing over 1,000 specialty products at the 5th China International Consumer Products Expo (CICPE), which is being held in Hainan province from April 13 to 18. 

This CICPE is the first major international exhibition held in China this year. It has a total exhibition area of 128,000 square meters and over 4,100 brands from 71 countries and regions.

The Shanxi pavilion. [Photo/Yellow River News]

The Shanxi pavilion covers 400 sq m and is divided into four main sections: wine, vinegar and beverages, crafts and cultural creations, agricultural specialties, and smart living products. The "Tradition + Modernity" theme highlights old brands, intangible cultural heritage (ICH), agricultural products, and home living essentials.

On opening day, the Shanxi pavilion was bustling with visitors. Traditional brands and ICH products showcased Shanxi's deep cultural roots, while unique crafts, agricultural specialties, and smart home products demonstrated the province's vibrant industrial vitality.

A foreign participant visits JSD Robot's booth. [Photo/Yellow River News]

JSD Robot, a consistent participant in all five editions of CICPE, attracted significant attention with its S9 intelligent window-cleaning robot. According to booth manager Kong Dezheng, "Last year, on the expo's first day, we received an order intention for 5,000 robots from Australia and a purchase agreement for 3,000 robots from Russia. These collaborations have been fulfilled, boosting our confidence in expanding into international markets."

Star fruit farmer Wang Wanbao made his debut at CICPE with his premium apple brand "Wang Wanbao". His collaboration with Australian agricultural group Auagro features high-end apples priced at several dozen yuan per 0.5 kilograms, reflecting the new vitality and opportunities in consumption upgrades.

Wang Wanbao shows his premium apples. [Photo/Yellow River News]