Shanxi turns 'Tea Road' cultural advantage into industrial success
Updated: 2025-04-23
On April 22, a special symposium titled "Transforming the Cultural Advantage of the 'Tea Road' into Industrial Success" was held at the "Tea Road" Exchange Center of the Shanxi (Xiamen) Chamber of Commerce. The event was launched by the Shanxi Daily.
Representatives from Tea Road research institutions, Shanxi merchants' heritage sites, intangible cultural heritage promotion agencies, renowned tea brands, chambers of commerce from countries along the Tea Road, and media organizations gathered to share experiences and provide insights on fostering new momentum for industrial integration.
Shanxi has actively participated in promoting the "Tea Road" for World Heritage status in recent years. The province has coordinated efforts to protect sites along the Shanxi section, explore cultural heritage, and create new business models. By integrating "culture + tourism", "intangible heritage + technology", and "history + creativity", Shanxi continues to explore the contemporary value of this internationally renowned cultural resource.
The symposium was marked by lively discussions. Experts and industry representatives delved into the cultural significance of the "Tea Road", its industrial transformation, and the development of a "Tea Road+" industrial ecosystem. They shared valuable information, insightful perspectives, and forward-looking ideas.
Participants expressed their commitment to collaboratively harnessing the cultural resources of the "Tea Road". They aim to create a comprehensive "Tea Road+" industrial ecosystem and explore new avenues for industrial innovation and value creation.