Shanxi province made an appearance on May 22 at the 21st China (Shenzhen) International Cultural Industries Fair (ICIF) with an exhibition area showcasing the province's rich heritage and the dynamic cultural industry growth.

This year's ICIF features online and offline participation from 6,280 government delegations, cultural institutions, and enterprises, exhibiting over 120,000 cultural products. More than 4,000 investment and financing projects will also be showcased.

The Shanxi exhibition area is crowded with visitors. [Photo/Shanxi Daily]

Shanxi's exhibition area is divided into two main sections: the Theme Image Display Area and the Outstanding Cultural Enterprises Display Area. It brings together 74 cultural enterprises and over 7,000 exhibits across more than 50 categories. Through immersive imagery, AI animations, and physical models, visitors can experience the profound heritage and innovative vitality of Shanxi culture.

The Theme Image Display Area integrates elements like the Taosi Site, ancient architecture, and the spirit of the War of Resistance Against Japanese Aggression (1931-45), highlighting Shanxi's historical and cultural landscape and the majestic scenery of its mountains and rivers.

The Outstanding Cultural Enterprises Display Area is divided into five sections: Intangible Cultural Heritage, Cultural Tourism, Books and Audio-Visual, Cultural Creativity, and Shanxi Flavors, showcasing the products and achievements of Shanxi's cultural enterprises.

The exhibition area also features a business promotion and negotiation area, using images, videos, and project brochures to promote 214 cultural industry projects from across the province. These projects span media integration, cultural tourism and wellness, publishing and printing, animation and gaming, and unique cultural towns.