In recent years, Shanxi province has focused on upgrading its cultural tourism industry, yielding significant development achievements through innovative integration. In 2024, the province saw a 27.24 percent year-on-year increase in domestic tourist arrivals, with total tourism spending up by 36.03 percent.

Shanxi has driven deep integration between culture, tourism, and technology. For instance, the Yungang Grottoes scenic area has converted ancient grotto art into highly immersive high-definition digital imagery and scenarios. Visitors wearing VR devices can leisurely "stroll" through the caves and exchange "gaze" with the giant Buddha across millennia.

The province's innovative practices also focus on enhancing eating, accommodation, transportation, sightseeing, shopping, and entertainment. By actively exploring the "culture and tourism +" model, numerous new business formats have emerged, injecting strong momentum into the industry.

Last year, the province advanced the development of 10 cultural and tourism health resort clusters and 33 demonstration area creation units. Concurrently, efforts are being strengthened in the field of red tourism, with the development of study tours, the introduction of themed routes, and the enrichment of visitors' cultural experiences.

To build the "Satisfactory Tourism in Shanxi" brand, the province is driving upgrades in tourism facilities and service quality through a coordinated departmental effort and a synergistic service approach across the province, providing solid support for high-quality tourism.