7th SXCIF highlights cultural heritage and innovation

(goshanxi.com.cn)

Updated: 2025-08-25

Empowered by technology and enriched by international exhibits, the 7th Shanxi Cultural Industries Fair (SXCIF) is showcasing a feast of cultural heritage and innovation, charting a new chapter of Shanxi province's cultural development.

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Replicas of the mythical beast ornaments from the roof of the Hall of Supreme Harmony. [Photo/Yellow River News]

The Jinzhong exhibition area in the Cultural Industry Pavilion features 11 large glazed pieces, meticulously crafted to replicate the mythical beast ornaments from the roof of the Hall of Supreme Harmony in the Forbidden City. The Shanxi Wenbo Group's exhibition area presents an AR relief wall inspired by the popular game Black Myth: Wukong, where, through a mixed reality display, visitors can experience the charm of Shanxi's ancient architecture.

The Cultural Technology Pavilion immerses visitors in a futuristic world where cutting-edge technology meets cultural heritage. Unitree's "robot troupe" steals the spotlight with humanoid robots delivering impressive boxing performances, as robot dogs interact playfully with visitors. "We hope these robots demonstrate the limitless possibilities of combining technology with culture, and offer new perspectives for the preservation and innovation of traditional culture at the fair," said a Unitree staff member.

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A Unitree humanoid robot delivers boxing performances. [Photo/Yellow River News]

In the Cultural Trade Pavilion, the products of over 200 international companies from 36 countries fill the exhibition areas. From exquisite handicrafts to unique creative products, this global gathering allows visitors to experience the world's cultural diversity.

The fair also hosts many forums and seminars, where experts, scholars, and industry leaders gather to discuss trends and innovative pathways in the cultural industry.

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A Thai exhibitor introduces products to visitors. [Photo/Yellow River News]