From Oct 31 to Nov 2, Shanxi province organized a delegation of top-tier service trade companies to participate in the Swiss International Holiday Exhibition (SIHE) in Lugano, Switzerland. This initiative aimed to promote the internationalization of Shanxi's service trade brand and enhance the province's influence within the global industrial chain.

The SIHE is Switzerland's only B2B-focused luxury tourism, exhibition, and leisure trade fair, attracting 372 exhibitors from 80 countries. The event provided Shanxi with an important platform to showcase its unique offerings and brand image.

Participants visit Shanxi's exhibition areas. [Photo/Shanxi News Network]

Shanxi meticulously organized its exhibition space into display, negotiation, and multimedia presentation areas, all under the banner "Shanxi serves the world". This setup offered European markets a fully immersive "Shanxi experience".

Five Shanxi companies participated, representing diverse industries such as cultural creativity, digital technology, traditional crafts, and tourism promotion. Their presence underscored the dynamic and innovative spirit of Shanxi's service trade. 

International clients explore cooperation opportunities. [Photo/Shanxi News Network]

Notably, Pingyao Tangdu Polished Lacquerware Co showcased the national intangible cultural heritage of "polished lacquerware", attracting European businesses eager to explore customized collaborations.

Shanxi Dianchuang Digital Technology Co demonstrated its prowess in digital exhibitions and intelligent displays through digital artifact presentations and software products. Their technologies garnered significant interest from clients in Switzerland and Italy, keen on cross-border partnerships.

By participating in SIHE, Shanxi enterprises not only enhanced their international presence but also strategically positioned themselves within the global service trade landscape, advancing the vision of "Shanxi serves the world".