Thirteen outstanding enterprises from Shanxi province are showcasing their products at the 6th China Cross-Border E-Commerce Trade Fair in Fuzhou from March 18 to 20. This event also features the launch of the 2026 Shanxi Brands China Tour (Cross-Border E-Commerce Special).

These companies are showcasing a diverse range of products, including agricultural goods, glassware, and personal care items, highlighting the strengths of Shanxi's unique industries and the success of its brands in international markets. By employing the new cross-border e-commerce platform, Shanxi aims to expand its global reach and deepen economic and trade exchanges with Fujian.

The crowded Shanxi Brands China Tour exhibition area. [Photo/Shanxi Economic Daily]

In the Shanxi Brands China Tour exhibition area, companies are engaging in exchanges with international buyers from platforms like Amazon and Walmart. Through live demonstrations, product tastings, and business matching, they can explore opportunities in cross-border distribution, brand agency operations, and overseas warehouse collaborations.

The fair represents a remarkable milestone, featuring 90 percent of the world's top 20 e-commerce platforms, establishing a bridge connecting China's supply chain to global markets. The event also brings together numerous service providers in logistics, payment, and marketing, creating a comprehensive support network to expand into overseas markets.

Wang Xiu, vice-president of the Shanxi Provincial Committee of the China Council for the Promotion of International Trade, said that participating in this event provides a business matching platform for Shanxi enterprises, helping more specialty products and advantageous industries ride the cross-border e-commerce wave to gain global recognition.