In late March, Shanxi province launched its 2026 Home Appliance and Digital Products Consumption Season, focusing on offline retail, rural subsidies, and green smart products. The event will run until June 30.

To expand the rural consumer market, Shanxi is advancing its "Rural Subsidy Program" by extending trade-in subsidies for appliances and digital products to counties, towns, and villages. The province will coordinate sales enterprises and e-commerce platforms to set up offline service points, authorized stores, and mobile service vehicles in these areas, significantly increasing policy coverage in rural markets.

Enterprises are also encouraged to operate mobile caravans and host village fairs, promoting an integrated "new-for-old" service model. This will provide rural consumers with convenient one-stop services, including in-home appliance evaluation, dismantling, delivery, and installation.

To expand consumption scenarios, Shanxi will support large commercial complexes, appliance stores, brand flagship stores, and digital smart product markets in setting up dedicated zones and counters for the consumption season. These areas will feature marketing activities and showcase new green, energy-efficient, and smart products.

Cities across the province will host themed events such as home appliance and digital product night markets, new product launches, and smart living experience exhibitions in key commercial areas, pedestrian streets, and urban squares.

Furthermore, Shanxi will work with financial institutions and major payment platforms, in collaboration with participating enterprises, to offer interest-free installment plans, instant discounts, and cashback. These combined measures aim to lower the cost of new purchases for consumers and motivate more spending.