As people increasingly seek high-quality services and immersive experiences, experiential consumption has emerged as a new trend in Shanxi province, unlocking domestic demand potential and injecting strong momentum into the province's high-quality economic development.

In the home appliance sector, Shanxi's trade-in policies have revitalized the market. By upgrading end-to-end services, local appliance stores now offer one-stop trade-in solutions, benefiting local residents and directly boosting related consumption across the province.

Visitors purchase cultural and creative products. [Photo/Shanxi Economic Daily]

The cultural and tourism sector is also promoting experiential consumption. The province has developed a series of unique cultural and tourism offerings. For instance, in the Ancient City of Pingyao, digital light shows and intangible cultural heritage activities have been introduced, while the Yungang Grottoes feature creative cultural products and study programs. These initiatives are transforming the tourism industry from traditional sightseeing to immersive, in-depth experiences.

As public health awareness rises, health consumption is rapidly shifting from "basic medical care" to "quality wellness experiences". Using local medicinal herb resources, Shanxi is developing diverse and distinctive health services, turning health and wellness into a new engine of experiential consumption.

From convenient everyday services to immersive cultural tourism and specialized wellness programs, the shift from "buying products" to "buying experiences" is continuously energizing Shanxi's economy and improving local residents' well-being.