Shanxi province has recently launched the "Follow the Concert, Tour Shanxi" initiative, offering comprehensive discount packages on attractions, accommodations, and transportation to music fans nationwide, inviting visitors from around the world to embark on a concert-themed journey in Shanxi.

The 2026 Taiyuan City Concert Event is launched. [Photo/Shanxi Evening News]

The initiative spans all 11 cities in the province, collaborating with over 60 A-grade scenic spots and 16 star-rated hotels. Fans holding valid tickets (either electronic or physical stubs) to major concerts within Shanxi can enjoy exclusive perks such as free entry to attractions, discounted room rates, late check-outs, and dining offers during specific periods.

The scenic spot offers are generous and widespread. In Taiyuan and Datong, for example, concert-goers can benefit from a "three days before and after" free entry policy to specific attractions. Popular sites like Taiyuan Zoo, Shanxi Merchants Museum, Yungang Grottoes, and Huayan Temple are among the participating 5A and 4A attractions.

Many hotels across the province have introduced "fan-friendly" services. Establishments like the Shanxi World Trade Hotel and Taiyuan Rainbow Hotel offer special room rates and breakfast deals. Hotels in Yuncheng and Shuozhou offer discounts as low as 35 percent, while some have even prepared fan support packages and simple room decorations to enhance the travel experience.

The "Follow the Concert, Tour Shanxi" initiative is a major milestone in fostering the "concert economy" and establishing Shanxi as a "city of fans." It aims to convert concert-driven traffic into cultural tourism sales, allowing audiences to experience the energy of live performance while discovering Shanxi's unique charm.