The 2026 "Shanxi Premium" Brand Day event was held in Taiyuan on May 7 to further implement the "Branding Shanxi" strategy and enhance the "Shanxi Premium" regional public brand.

Representatives from 56 certified "Shanxi Premium" enterprises jointly launched and signed the "Brand Empowerment" proposal during the event, focusing on using brand development to drive high-quality economic growth across the province.

The event also featured expert-led sessions on brand strategy planning, premium cultivation pathways, brand value enhancement, and market-driven operational models, aimed at helping enterprises address gaps in brand development.

In the corporate experience-sharing segment, representatives from companies such as Chinalco Shanxi New Material Co, Shanxi Fusheng Public Pharmaceutical Group Co, and Taiyuan Ninghuafu Yiyuanqing Vinegar Co shared practical experiences on quality control, technological innovation, brand cultivation, and market empowerment, while exploring growth pathways together.

In recent years, Shanxi has actively promoted the development of the "Shanxi Premium" regional public brand. During the 14th Five-Year Plan period (2021-25), the province has nurtured and recognized 200 "Shanxi Premium" brands, forming a broad and distinct brand matrix with Shanxi characteristics, and driving industrial transformation and the development of the real economy.