Shanxi province showcased a range of premium agricultural brands and highlighted its distinctive agriculture and cultural tourism appeal at the 2026 World Brand Moganshan Summit, held in Deqing county, Zhejiang province, from May 9 to 12. 

The exhibition area featured a variety of Shanxi's unique, high-quality brands. In the fresh produce section, brands like Xixian Yulu fragrant pears, Yuncheng apples, and Jiangxian hawthorn attracted significant attention from buyers. 

In the authentic medicinal herbs category, Anze Forsythia stood out, showcasing the rich heritage of Shanxi's traditional Chinese medicine industry. Additionally, intangible cultural heritage products such as Huairen ceramics and Shangdang Bayi Kiln's red and green glazed ceramics captivated many visitors, sparking discussions and potential collaborations.

The cultural tourism promotion segment was another highlight. Official representatives from various regions of Shanxi took the stage to share stories of their local cultural and tourism development. Lanxian county emphasized its stunning landscape and potato industry, Xiaxian county showcased the beauty of its waters and mountains, and Wutai county focused on Wutai Mountain and wellness retreats. These diverse promotional themes garnered widespread attention and underscored the unique appeal of each area.