A delegation from Shanxi province is showcasing 24 unique enterprises at the 10th China-South Asia Expo & China Kunming Import and Export Fair in Kunming, Yunnan province, from June 11 to 16. The showcase highlights a wide range of sectors, including Shanxi time-honored brands, intangible cultural heritage (ICH), health and wellness, agricultural technology, food, and cross-border e-commerce.

In the agricultural technology sector, several Shanxi enterprises are focusing on the deep processing and full industry chain development of local medicinal materials like Cornus officinalis and sea buckthorn, showcasing the province's efforts to drive rural vitalization. The health and wellness section features products with proprietary medical technologies, reflecting Shanxi's innovation capabilities in the health sector.

A major highlight of Shanxi's participation is its ICH and cultural creation sector, featuring national and provincial heritage crafts such as black-glazed ceramics, Chengni inkstones, and purple clay pottery. These products demonstrate the "culture + industry" model and aim to bring traditional crafts to the international market. In the food sector, Shanxi's renowned aged vinegar and honey wine are also on display, illustrating advancements in fermentation technology within the brewing industry.

The expo serves as a crucial bridge for Shanxi enterprises to connect with markets in South Asia, Southeast Asia, and beyond. Using this international platform, the Shanxi delegation seeks to meet diverse market demands, expand opportunities for economic cooperation, and propel Shanxi's unique products from exhibition booths to the global market.