As a key supporting event for the 2026 Northeast Asia International Consumer Goods Expo held June 26-29 in Shenyang, the "Shanxi Brands China Tour" (Consumer Goods Specialty Town Session) is taking place concurrently to help Shanxi products expand their market reach, foster cooperation, and boost exports.

Covering 320 square meters, Shanxi's exhibition area features 48 top-notch enterprises from the province. The exhibition showcases a diverse range of Shanxi's specialty products, including baijiu liquor, organic dryland agricultural products, intangible cultural heritage creations, and light industrial daily goods. These provide a comprehensive view of Shanxi's progress in developing consumer-goods specialty towns and its new industrial transformation.

This participation underscores Shanxi's proactive approach to encouraging enterprises to deepen their presence in Northeast China’s market and explore new foreign trade opportunities in Northeast Asia. Through this national-level exhibition platform, Shanxi's quality consumer goods have promoted Shanxi-Liaoning economic and trade cooperation and fostered a new pattern of Shanxi's opening-up.

The 2026 Northeast Asia International Consumer Goods Expo has brought together over 1,000 high-quality brands and 10,000 consumer products from around the world. Exhibitors offer product discounts, free tastings, and prize draws to benefit consumers and continuously boost market consumption.