The China (Shanxi) - Malaysia (Kuala Lumpur) Economic and Cultural Tourism Exchange Conference took place in Kuala Lumpur on July 21, with the Shanxi tourism promotional event captivating the audience and drawing rounds of applause and cheers.

The event kicked off with a series of Shanxi intangible cultural heritage performances that instantly electrified the atmosphere. A celebrated Jin Opera artist performed Ode to Guan Yu, while a master of Shanxi noodle-making showcased his culinary prowess, leaving guests in awe and eager to capture the moments with their cameras.

A highlight of the event was the immersive cultural tourism exhibition area. Iconic photographs of Shanxi's landmarks, such as the Ancient City of Pingyao, Yungang Grottoes, and Mount Wutai, mesmerized attendees, prompting them to linger and admire. The "Jincai Shanxi" VR experience zone attracted long queues as guests donned VR headsets for a virtual journey through Shanxi's breathtaking landscapes.

Shanxi aims to leverage this promotional event as a catalyst to deepen bilateral exchanges with Malaysia, share cultural and tourism resources, explore market opportunities, and establish cooperative mechanisms. The goal is to attract more Malaysian visitors to explore and fall in love with Shanxi.