The 11th China (Taiyuan) International Tea Industry Expo opened on July 31 at the Jinyang Lake International Exhibition Center in Taiyuan, Shanxi province. Running until Aug 3, the expo uses Taiyuan's historic location along the ancient Tea Road to foster trade cooperation, heritage protection, and cultural tourism innovation. 

The 11th China (Taiyuan) International Tea Industry Expo kicks off in Taiyuan. [Photo/Shanxi News Network]

This year's expo spans 36,000 square meters and features 1,800 standard booths. It showcases various professional zones, including the National Famous Tea Zone, Chinese Brand Zone, Tea Road Exhibition Zone, and Tea Ware Aesthetics Zone. With more than 15,000 tea-related products on display, the event caters to a wide range of consumer interests.

The event has attracted more than 800 renowned tea companies from home and abroad. Government delegations from regions like Guangxi, Fuzhou, and Yingde are showcasing their core products such as jasmine tea and black tea, while new-style tea beverage brands are also on display to highlight innovations.

An exhibition zone is bustling with visitors. [Photo/Shanxi News Network]

On the opening day, a work progress meeting for the world heritage site application of the Shanxi section of the Tea Road was held. This marks the first time a heritage application meeting has been integrated with a tea trade expo, signaling a new phase in the cultural preservation of the Tea Road.

Moreover, the organizing committee has planned over 10 special tea events during the expo, including tea and floral art gatherings, tea preparation competitions, intangible cultural heritage tea performances, new product launches, and regional brand promotions, all aimed at enriching the tea culture experience and spreading the spirit of the tea ceremony.

Exquisite tea sets are showcased at the expo. [Photo/Shanxi News Network]