Amid the scorching summer heat sweeping across many regions, Shanxi province stands out with its unique highland terrain, lush forests, and pleasant summer climate, reinforcing its position as a prime destination for summer tourism and wellness.

Shanxi's Heshun county, Wutai county, Shenchi county, and the Jiajiazhuang Village Scenic Area in Fenyang city have been recognized as national summer tourism destinations. These areas are now a symbol of Shanxi's summer culture and tourism.

Shanxi province boasts rich ecological resources. [Photo/Shanxi Daily]

Heshun county, with an average summer temperature of just 19.3 C, offers a premium tourism route that combines summer retreat, wellness, and stargazing along the Taihang No 1 Tourist Highway, which connects ancient villages, ecological estates, and alpine meadows.

Wutai county, boasting rich mountain forest resources and an average summer temperature of around 19 C, has developed a "wellness + study tour" integrated model. Visitors can enjoy the cool mountain scenery and explore ancient architectural heritage, invigorating rural homestays and agritourism.

Jiajiazhuang village's forest camping site. [Photo/Shanxi Daily]

By utilizing the Great Wall No 1 Tourist Highway, Shenchi county revitalizes rural ecological resources and enhances cultural tourism infrastructure. This transformation helps local specialty products and intangible cultural heritage reach broader markets, converting ecological assets into robust industries.

In Fenyang's Jiajiazhuang village, efforts focus on integrating ecological greening with cultural tourism. The area creates cool leisure spaces that blend cultural and creative arts, rural charm, and cultural heritage. This synergy fosters economic growth and boosts villagers' incomes.

In recent years, Shanxi has been continuously transforming its "cool resources" into "hot industries" that fuel rural vitalization, charting a new chapter of high-quality development characterized by ecological beauty, industrial prosperity, and improved livelihoods.