The 2026 China Xinghuacun International Alcoholic Drinks Expo is set to take place from Aug 29 to 31 at the China Xinghuacun International Baijiu Trading Center in Fenyang, Lyuliang city, Shanxi province. 

This year's expo will emphasize the three themes of adopting an international perspective, youthful expression, and digital empowerment, aiming to enhance both the quality and experience of the event.

Spanning a total exhibition area of 30,000 square meters, and with eight themed zones, the expo will also feature citywide interaction and multiple consumption scenarios. Nearly 300 domestic and international alcoholic companies, along with packaging, materials, equipment, and specialty product enterprises, will participate.

A special highlight of the expo will be the immersive "Ancient Style V-Xun Tavern" in the main exhibition hall, offering attendees a chance to fully appreciate the subtlety and aroma of lightly flavored baijiu.

Key cultural and tourism landmarks within Lyuliang will also feature immersive V-Xun Tavern experiences, aiming to create an integrated "culture + experience + consumption + dissemination" tourism system, transforming the rich heritage of fenjiu (a kind of baijiu) into an experiential and shareable urban cultural tourism brand.