Shanxi province has organized a delegation of 17 premier local enterprises to participate in the 2026 China International Fair for Trade in Services (CIFTIS), held from Sept 9 to 13 in Beijing, showcasing the province's achievements in travel service trade.

The Shanxi exhibition area spans 100 square meters and features a special section dedicated to inbound travel services. Participating enterprises include cultural and museum institutions, scenic area operators, travel agencies, and digital creative companies, all showcasing the transformation and upgrading of Shanxi's cultural and tourism service industry.

Key participants such as Shanxi Museum and Jinci Museum are promoting their premium exhibition projects, while companies like Yuncheng Guan Gong Cultural Tourism Development Co are highlighting regional cultural and tourism resources. Shanxi Hongma International Travel Agency Co and Shanxi Cordial International Tours Co will also present diverse tourism products.

Together, these enterprises demonstrate Shanxi's progress in enhancing inbound tourism services, upgrading cultural trade, and integrating smart technologies into service consumption, presenting a new landscape of innovation and growth in the industry.