The 2026 China Cultural and Tourism Industries Expo (CTIE) officially opened in Tianjin on Sept 3 and ran for four days.

The on-site at 2026 CTIE. [Photo/WeChat account of Linfen culture and tourism bureau]

Linfen set up a booth in the Shanxi exhibition area, showcasing local tourism resources, specialty wines, intangible cultural heritage crafts, and cultural and creative products through three participating entities: the official organization of Yunqiu Mountain Scenic Area in Xiangning county, Chateau Rongzi Co (a wine enterprise), and Jinsha Purple Pottery Co.

At the expo, Yunqiu Mountain's organization presented cultural and creative products such as floral-themed steamed bun U-shaped pillows, tassel tea, and refrigerator magnets. Staff members explained the cultural and design concepts behind these products to visitors. Chateau Rongzi Co showcased its wines made from grapes grown on the Loess Plateau, drawing a large audience of young and female attendees to sample the vintages.

Visitors view wine products from Chateau Rongzi Co at the Linfen exhibition booth. [Photo/WeChat account of Linfen culture and tourism bureau]

Jinsha Purple Pottery Co exhibited Xiangning purple pottery, highlighting the historical connection of "southern Yixing, northern Xiangning" (referring to Yixing as the origin of purple clay crafts in South China, and Xiangning as the origin of northern purple clay crafts). Linfen's booth attracted many visitors who stopped by to explore and learn.

The expo serves as a platform for Linfen to showcase its cultural and tourism offerings while fostering industrial exchange and collaboration.